They Call it Late Night – DAS Geico Partnership

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Viewership reached a total of 3.6 million P2+ in January
Reach included 40% P18-49 and 48% P25-54
They Call it Late Night with Jason Kelce 2nd telecast delivered peak viewership (881K) with Joe Buck guest starring for a Monday Night Football Reunion
The show delivered viewers with a median age of 53 and a median HHI of $93k. 75% of viewership came from men, and 34% from Black audiences.

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1-24-25 TCILN JK Opening BB Ep 4

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1-24-25 TCILN JK A Position Commercial (2) Ep 4

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1-24-25 TCILN JK Closing BB Ep 4

1-17-25 TCILN JK Opening BB Ep 3

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1-17-25 TCILN JK A Position Commercial (2) Ep 3

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1-10-25 TCILN JK Opening BB Ep 2

1-10-25 TCILN JK A Position Commercial Ep 2

1-10-25 TCILN JK BB Ep 2

1-10-25 TCILN JK A Position Commercial (2) Ep 2

1-10-25 TCILN JK Closing BB Ep 2

1-3-25 TCILN JK Opening BB

1-3-25 TCILN JK A Position Commercial

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1-3-25 TCILN JK A Position Commercial (2)

1-3-25 TCILN JK Closing BB